CJ ENM, the Korean Cultural Centre UK and the Korea Creative Content Agency UK Business Center sign a memorandum of understanding to screen Korean dramas
CJ ENM, the JoongAng Korean Culture Center, the Korea Content Promotion Agency, and the UK Business Center have signed a memorandum of understanding to promote the expansion of Korean content in the UK. According to CJ ENM, the signing ceremony took place on September 30, 2026, and the three organizations have agreed to jointly conduct K-drama screenings and content industry exchange programs.
This agreement focuses on introducing Korean content to British audiences while also expanding exchanges between Korean and British content and cultural arts professionals.
First joint project: “Curated Korea 2026,” a cultural program in London
Following the agreement, the first joint project, “Curated Korea 2026,” will be held in London from October 1st to 21st. According to the Korean Cultural Centre in the UK, this program will showcase contemporary Korean culture, including dramas, literature, and food, through screenings, discussions, and networking events.
The event will be held at major locations in London, including the British Korean Cultural Centre, Folio’s bookstore, Garden Cinema, the Royal Society of Arts (RSA House), among others. A distinctive feature of the event is its program, which allows attendees to directly meet the works and creators, focusing primarily on K-dramas.
Key Korean dramas being showcased in the UK
- October 1st: The Korean Cultural Centre in the UK will hold a screening of the film “Lotto 1st Place Winner Goes to Work” and a discussion.
- October 8th: A screening of “Study Group” and a panel discussion with the creator of the original webtoon will be held at the Foyles bookstore, Charing Cross branch.
- October 9th: A screening of “The Chef of the Tyrant” will be held at RSA House, followed by a discussion with director Jang Tae-yu. The title of the film is “The Chef of the Tyrant”.
- October 16th: “Dear X” will be screened at the Garden Cinema, followed by a Q&A session and networking event.
The Korean Cultural Centre UK plans to introduce not only the artistic world of Korean dramas but also the original works, creators, and production processes to British audiences through this program.
Expanding cooperation through industry exchange, beyond film screenings
According to the agreement, the three organizations will cooperate in various areas, including content and people-to-people network exchanges, local promotion, in addition to Korean drama screenings. This goes beyond simply screening works, and aims to expand opportunities for creators, local industry professionals, and audiences to interact.
CJ ENM views the United Kingdom as an important market where Korean content and local audiences and industry professionals can directly interact. The CJ ENM Content Distribution Business Unit stated that it expects this partnership to serve as a foundation for expanding the reach of Korean content in the United Kingdom and Europe.
Increasing touchpoints for Korean content in the UK market
This agreement is significant because it expands the reach of Korean dramas, which were previously primarily consumed through online platforms, to local theaters and cultural spaces. Audiences will not only be able to watch the works but also learn about the production background and cultural context of Korean content through discussions and networking opportunities.
The Korea Creative Content Agency’s UK Business Center plans to widely introduce Korean content to the UK through joint projects, and to continuously expand cooperation between the content industries and cultural arts professionals of both countries.
Frequently Asked Questions (FAQ)
What organizations has CJ ENM signed memoranda of understanding with?
CJ ENM has signed a three-way memorandum of understanding with the Korean Cultural Centre UK and the Korea Creative Content Agency’s UK Business Center.
What is the main purpose of this agreement?
The goal is to promote the entry of Korean content into the UK market, expand cultural and content exchange between South Korea and the UK through K-drama screenings and industry networking events.
When will “Curated Korea 2026” be held?
“Curated Korea 2026” will be held in London from October 1st to October 21st, 2026.
What K-dramas are being shown in the United Kingdom?
The following CJ ENM-related works will be screened: “Even a First-Prize Lottery Winner Goes to Work,” “Study Group,” “The Chef of the Tyrant,” and “Dear X.”
Besides the screenings, what other programs are being offered?
The event will include a panel discussion with the creators of the work and the original webtoon, a Q&A session with the director, and networking events for those in the content industry.
